For the first time in its history, the Gerber spokesbaby is a child with Down syndrome

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(CNN)This cutie with an infectious smile is 18-month-old Lucas Warren and on Wednesday he made history: He’s the very first kid with Down syndrome to end up being Gerber’s “Spokesbaby of the year” in its 91-year history.

Lucas is from Dalton, Georgia. Gerber chose him from more than 140,000 entries to its picture search contest. The effort to discover the “Gerber Baby” started right after the business was established in 1927, when it put out a call trying to find an infant to function in its advertisements.

The title implies Lucas’ moms and dads will get a $50,000 reward and Lucas will appear on Gerber’s social networks channels and will be included in Gerber advertisements through the year.
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