Robots lead role in Super Bowl ads hint at tech anxieties

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3d rendering humanoid robotic dealing with headset and display (This material goes through&copyright. )

Add industrial star to the list of tasks presumed by robotics.

Brands frequently count on familiar stars when developing their costly Super Bowl advertisements, however a lot of the lead characters throughout Sunday night ’ s video game were anything however human.

Sprint Corp., Anheuser-Busch InBev SA ’ s Michelob Ultra, Intuit Inc. ’ s TurboTax and Simplisafe Inc. were amongst the Super Bowl marketers with commercials including robotics in essential parts, an innovative pattern that shows the state of mind and stress and anxieties of a society faced with brand-new, life-altering innovation and expert system.

Click on The Wall Street Journal for more.

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