St. Louis-based Summersalt raises $17.3 million for its direct-to-consumer clothing line

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The Midwest might not be referred to as the style capital of the world (and even the U.S.), however its location in the customer retail heavens is safe and secure through L Brands and its Victoria’s Secret and Bath &&Body Works subsidiaries.

Now, endeavor financiers are investing $17.3 million to develop another tent-pole clothes brand name in the area, with a brand-new dedication to the St. Louis-based clothes brand name Summersalt .

Founded by a previous Washington University style teacher and swimsuit designer, Lori Coulter, and a marketing and branding expert, Reshma Chattaram Chamberlin, Summersalt released in 2017 with a line of direct-to-consumer swimsuit.

In the previous 2 years, the business has actually broadened beyond its $95 swimwears to consist of cashmere sets, wrinkle-free trousers and packable coats.

Initially backed by the Rise of the Rest Seed Fund, backed by AOL creator Steve Case’s Revolution mutual fund, the business has actually gone on to draw in capital from Founders Fund, Lewis and Clark Ventures and Victress Capital .

The most current round was led by Mercato Partners, a Utah-based equity capital company.

“ We might not be more delighted with the chance to lead Summersalt’ s most current financing discovered, and partner with 2 enthusiastic creators who have a clear vision, are objective driven and have a performance history for sped up efficiency,” stated Joe Kaiser, a director with Mercato Partners, in a declaration. “The item, brand name, group and the extraordinary customers produce a winning mix.”

Summersalt calls its line of clothes “travel wear” and utilized its footprint in the swimwear market to broaden its reach with other products that might be handled journeys to less-sun-drenched parts of the world.

“ We are constructing a generation specifying travel brand name that exceeds swimsuit and garments to develop a neighborhood of curious females who like to check out,” stated Coulter, the business’s president and president in a declaration. “Our unrivaled experience in clothing, deep supply chain know-how and fit-technology will be at the structure as we continue to scale and construct a brand name with extremely lucrative system economics.”

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